Hulu program, The First, presents powerful modern-day women in its futuristic plot. To position this female empowerment theme front and center, we partnered with Samsung 837, an experiential technology space, and various female-led groups to create a multiday event series, “Women First.” The event featured industry trailblazers, showcasing and celebrating powerful women and their career journeys. Women First also featured exclusive screenings of the show and, interactive sessions between fans and our female leaders at Samsung 837. Throughout the the event, #TheFirstonHulu generated over 5 million impressions, uniting women on a global scale around the idea that if you can see her, you can be her.
